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2023 - Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults ︎

Figueiredo, B., Aleti, T., Martin, D., Reid, M., Sheahan, J., Hjorth, L.

Journal of Services Marketing
Despite the recent process frameworks for co-designing and customer vulnerability, there is a need for a framework that addresses the key empowerment challenges of co-designing with people experiencing vulnerability. The EMPOWER framework is a strength-based co-design methodological approach that offers a set of easy-to-remember empowering guidelines. The framework includes seven guidelines to overcome common challenges in co-design research. The acronym EMPOWER refers to guidelines for extending, multiplying, publicising, outsourcing, widening, enabling and reflecting on co-design research.


I acknowledge the peoples on whose lands I conduct my work, and respectfully acknowledge  Ancestors and Elders, past, present and emerging.


©2023 Jacob Sheahan